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Silver is the New Gold
Words Worth Media launches SILVER LINING,
a lifestyle magazine for 45 and above
SILVER LINING is a lifestyle magazine that aims to take a lighthearted look (with the help of a good pair of progressives) at aging issues confronting Singapore’s baby boomers.
Midlife brings crises, but it also has its silver linings. Yes, the years are fast adding up, the wrinkles are becoming visible, the hairline is receding and the eyesight’s deteriorating. On the plus side, the bank account has grown, the career is established, the kids are grown and out of your hair, and you have more time to enrich yourself intellectually and socially.
The silver group, aged 45 to 64, currently makes up about 25% of our population, thus forming an important segment that is affluent, influential, successful yet neglected by the media.
SILVER LINING seeks to redress this. The bi-monthly lifestyle magazine excites and inspires readers, giving them a little illumination and a whole lot of joie de vivre.
SILVER LINING differentiates itself from other magazines with its vibrant and irreverent tone. It pokes fun at its readers, in a friendly let’s-laugh-at-ourselves manner. To the good people behind this magazine, age is but a number. It is relative. At SILVER LINING, we believe our readers are young at heart and we simply want to celebrate life together with them.
At midlife you renew vows, you restart an old hobby, you reweigh your priorities, you rediscover life. Aptly, the regular columns in SILVER LINING include:
RETHINK (Midlife issues),
REVITALISE (Health & Nutrition),
REWIRED (Technology),
REPLENISH (Finances),
REJUVENATE (Leisure),
RELISH (Dining),
REVAMP (Home Interiors),
REFRESH (Travel),
REFUEL,
RELAX (Calendar of events suitable for the target age group),
REALLY,
REVIEW (Book, Film, Art etc),
REJOICE,
RELIEF
REBUKE
Spread the word about SILVER LINING. It’s the newest and most exciting magazine in town catering to people aged 45 and above who simply want to enjoy life.
SILVER LINING shows you how to seek out midlife’s silver linings and live a sterling lifestyle. Worth its weight in gold – get your copy today!
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